Now comes the hard part for the fishermen, environmentalists and Mexican seafood-company executives who signed an agreement last summer to curb illegal fishing and protect the endangered vaquita marina porpoise in the Upper Gulf of California. The challenge, in a word, is implementation. The agreement was struck July 28, thanks partly to a media campaign conducted earlier this year by the Natural Resources Defense Council (NRDC), a U.S.-based environmental group. NRDC charged that Ocean Garden Products, the state-owned Mexican seafood sales and marketing company, should do more to ensure its suppliers improve fishing practices in the environmentally distressed Gulf, also known as the Sea of Cortez. Serving as centerpiece of that campaign—and of the resulting agreement between green groups, Ocean Garden... [Log in to read more]